Revenue Websites for Precision Manufacturers
Your website is the most
expensive employee
that never sells.
You build precision parts for Fortune 500 supply chains, and your website looks like it was built by your nephew in 2016. That gap is costing you 6-figure contracts every year – because procurement managers are building vendor shortlists at 11pm, on their phones, and they're not going to call you to ask questions your site should already answer.
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A procurement manager Googled your company before finalizing the vendor shortlist. Slow load. 2019 copyright. No quote button. You never made the list.
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Your best salesperson shows your website on their laptop at trade shows. They apologize for it every time.
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You spent $80K on a trade show booth that looks world-class. Your website contradicts everything that booth communicates.
$297 · Money back if I can’t find 3 improvements
Your competitors aren't winning
on product quality.
They're winning on clarity.
You've probably heard this pitch before. Every digital agency promises you more leads. Most of them build you a brochure website, call it a rebrand, and disappear.
This is different – and the difference matters: procurement managers don't eliminate you because your product is worse. They eliminate you because your website made the decision harder than the other guy's.
They weren't comparing specs at 11pm. They were deciding whether to add you to the list at all. That decision happened on your website, without your sales team in the room.
When your website loses you contracts, that has nothing to do with how it looks. The layout can be beautiful and the photography can be world-class, but if a procurement manager lands on your site and can't figure out in 30 seconds what you make, how to get a quote, and whether you're serious enough to shortlist – the design was never the problem.
My name is Nils.
I'm deaf.
Almost completely – since birth. Here's why that's relevant to you.
Most designers lean on phone calls, trade show conversations, the kind of small talk that builds rapport over drinks. I've never had that option – born profoundly deaf, so everything I do for you has to show up on the screen. The analysis, the findings, the results. There's nowhere to hide.
That actually forces a kind of discipline most designers never develop. I can't talk my way past a confusing product page or smooth over an unclear value proposition in a kickoff call. Either the website communicates on its own, or it fails. I only take on the ones that are failing.
I've studied industrial design in 4 countries: Italy, Sweden, Germany, and Siberia. I've worked with Audi, BSH, and LARALAB. I've rebuilt the digital setups of 38 manufacturers.
Watch: 3 things procurement managers check before adding you to the shortlist
60 seconds. With subtitles. No sales pitch.
3 roles, 3 different problems,
and the same outcome every time.
Companies that work with me usually have 3 people who care about this – for completely different reasons.
"We're losing RFPs to competitors with worse products and better websites."
You know your CNC tolerances are tighter, your lead times are faster, your reject rates are lower. The problem is the procurement manager who built the vendor shortlist at 11pm – without ever calling you, and without ever seeing any of that. Your website didn't make the cut. That deal is gone.
Every week you wait, that deal belongs to someone else.
What changes after the website is rebuilt
- Quote requests arrive pre-specified – buyers already know what they need before contacting
- International procurement teams self-qualify before reaching out
- Your website closes deals during the 6–18 month research window, while you're not in the room
- Shorter sales cycles – prospects arrive convinced, not just curious
"My team spends the first 20 minutes of every call explaining basics the website should already cover."
Every first call starts the same way: what materials you work with, what industries you serve, what your minimum order quantities are. None of it is on the website. That's 20 minutes per call. 4 calls a week. 80 minutes your best salesperson isn't closing.
And that's before accounting for the qualified prospects who never called because they couldn't figure that out themselves.
What changes after the website is rebuilt
- Requests route directly to the right person – no internal forwarding
- Prospects arrive pre-qualified by application, industry, and order size
- First calls start at "when can you start?" not "what do you actually make?"
- Unqualified requests stop wasting your team's time
"We're trying to break into the German, Japanese, or US market – but our website doesn't speak the right language."
Your machine runs in plants across 8 countries. Your engineering team has the credentials. Your website is a poorly translated PDF from 2018. International procurement teams research the same way domestic ones do – online, for months, before anyone makes contact. If they can't understand your value proposition in 30 seconds in their language, they move on. They don't email you asking for a translation.
What changes after the website is rebuilt
- Multi-language site built around procurement decision journeys – not just translated text
- Use-case navigation – buyers self-qualify by application before calling
- Your American manufacturing precision reads as global competence
- Quote request forms pre-qualify leads by market, application, and order volume
3 ways to find out
why you're losing RFPs – and fix it.
Everything is fixed-price with defined deliverables and no hourly billing. No 2 manufacturers have the same problem, but you deserve to know exactly what you’re buying before you buy it.
Website Performance Audit
30–60 minute Whiteboard Session via Zoom. You’ll know the 3 biggest problems killing your RFPs – guaranteed, or your money back.
$297 buys you 2 hours of focused analysis. Consultants charge $1.500 for the same work and hand you a 40-page report; I hand you a priority list you can act on this week.
- →30-minute analysis against your buyer’s real decision journey
- →PDF report with 5–7 prioritized findings
- →Personal whiteboard walkthrough via Zoom for each finding
- →Buyer journey gaps identified
Revenue Website Sprint
From broken digital setup to a system your team controls – in 10 weeks.
- →Brand workshop – positioning, buyer persona, value proposition
- →Competitive analysis – 3 to 5 direct competitors
- →Wireframes for all core pages, mobile-first
- →Full CMS build – catalog migration up to 2,500+ SKUs
- →AI-powered SEO – keywords your buyers actually search for
- →2 CMS training sessions + full documentation
- →Everything yours: domain, hosting, CMS – zero dependency
Continuous Optimization Retainer
Measurable improvements – month after month.
- →Monthly performance monitoring – request quality, traffic, conversion
- →A/B tests: headlines, CTAs, form flows
- →1–2 new use-case pages per month
- →Technical SEO, content updates, backlink strategy
- →Goal: +15–30% qualified requests within 6 months
The full sprint takes 10 weeks, with defined deliverables at every stage and 100% ownership the day you launch.
No 2 manufacturers lose contracts for the same reason. The process to fix it is the same every time and you see exactly what happens each week.
Discovery & Positioning
- Buyer persona workshops
- Competitive analysis 3 to 5 direct competitors
- Value proposition framework
- Information architecture
Design & Content Structure
- Wireframes all core pages
- Content templates
- Full UI design system
- Quote request flow with pre-qualification
Build & CMS Setup
- CMS implementation
- Catalog migration up to 2,500+ SKUs
- Structured data fields, filters, specifications
- AI-ready SEO page structure
Testing & Optimization
- User testing internal + external buyers
- PageSpeed + Core Web Vitals
- Mobile QA across devices
- Procurement-readiness score final check
Launch & Handover
- 2 CMS training sessions
- Full documentation + 2-week post-launch support
- Domain, hosting, CMS all yours
- Zero agency dependency from day 1
After launch, everything is yours.
Domain, hosting, CMS everything belongs to you. I run a handover session with your team, deliver complete documentation, and after that it runs without me. That's the plan.
2 manufacturers with completely different problems, and the same outcome.
Once procurement teams could self-qualify on the website – without a call just to understand the basics – the right requests came faster and the wrong ones stopped wasting time.
13 years of calling an agency to change a price.
2,500+ parts in a catalog nobody could navigate.
Manual email ordering for every single SKU.
The manufacturer had operated on the same agency contract for 13 years – meaning every price change, every new SKU, every catalog update required a phone call and a 3-day wait. We migrated everything to Kirby CMS and rebuilt the quote request flow around one question: what does your customer need to know before they place an order?
From manual email ordering to an online quote system that handles 2,500+ SKUs. Request handling time dropped from 8–10 minutes to under 3. Every submission arrives with full specifications. The owner made his first update himself, 5 minutes after handover.
"For the first time in 13 years, I updated my own website in 5 minutes. Nils delivered exactly what he promised – reliable from start to finish, and his work speaks for itself."
+27% qualified inbound requests in 6 months.
No new salespeople, no ad spend.
One thing changed.
SIMPLY. builds container loading and material handling systems for industrial manufacturers worldwide. Their machines were running in plants at major companies – but the old website made them nearly invisible to the right procurement teams.
We rebuilt every page around one question: what does the procurement manager need to see to add this to the shortlist? Qualified requests rose 27% in the 6 months after launch, measured against the prior 6-month period. International buyers now self-qualify by application before contacting the sales team.
"Nils delivered outstanding work on our project. He executed quickly, demonstrated consistent expertise throughout, and turned our vision into reality."
Experience working with teams at
It’s Monday morning.
Your inbox has a new request.
The buyer explains exactly what they need, names the product, and asks when you can start. Your team doesn’t have to chase missing details. Your salesperson has a conversation with someone who already knows your process, your price tier, and your references.
Half sold before you say a word.
3 months – and the days of your best salesperson spending an hour explaining what you actually make are over. Your pipeline is full of people who already understand what you produce. SIMPLY. experiences this every week. The owner of Niederhof experiences it when a fully specified request arrives without a single follow-up question.
Every week your website stays unclear, that contract belongs to someone else. The buyer who researched for 4 months, landed on your site, and didn’t call back – that money went to whoever made the decision easiest. The question isn’t whether to fix it – it’s how long you want to keep waiting.
Applied to any project that starts within 6 months · Money back if I can’t find 3 improvements
American manufacturing is a $2.9 trillion industry, and most of it is invisible online.
You've heard the pitch before. "Get a better website and more leads will come." Every digital agency says that. Most of them build you something that looks good in a demo and does nothing in practice.
This is a different problem than most agencies are solving. It's not about design trends or SEO keyword density. It's about whether a procurement manager can answer their 5 most important vendor-qualification questions in under 30 seconds – without calling you.
CNC shops, injection molders, precision machinists, sheet metal fabricators, custom fabrication houses – companies that make world-class products and have websites that make them look like a side project. That's the gap. And no dominant "procurement-ready website specialist for precision manufacturers" exists in this market yet.
The questions worth asking –
including the uncomfortable ones.
Most FAQs answer what willing buyers ask. These answer what skeptical ones ask.
I'm in Central European Time, so your 9am is my 3pm – Zoom meetings land perfectly in the afternoon for me and the morning for you. And honestly, most of my clients say the written-first workflow actually makes projects faster.
In practice, all project communication is async by default. You respond when it's convenient, I respond when it's convenient, and nothing falls through the cracks because everything is documented in writing. We do 2 to 3 Zoom calls during the sprint (20 to 30 minutes each), all afternoon CET and morning US time.
I'm profoundly deaf, so all communication is written or via Zoom with live captions.
My clients consistently say this actually makes projects clearer – because everything is documented. No "I thought we discussed this on the phone," no follow-up emails asking what was decided. Every brief, every revision, every approval exists in writing. You always know exactly where the project stands, and most clients tell me within the first week that they wish their other vendors worked the same way.
Because I specialize in manufacturers that sell globally – and I understand how procurement teams evaluate vendors on both sides of the Atlantic. A German procurement manager and an American one use different scoring criteria, different trust signals, and different quote request flows. Most web designers know one market. I've worked in both.
If your goal is to win RFPs in the US, Germany, Japan, or any combination – that dual perspective isn't a bonus. It's the work.
10 weeks from kickoff to launch. Not 10 months.
The Whiteboard Session takes 30–60 minutes via Zoom. If you decide to move forward, the Sprint is 10 weeks fixed – broken into 5 defined phases of 2 weeks each, with a specific deliverable at the end of each. You always know what's happening and when.
The Whiteboard Session is $297 – a 30 to 60 minute Zoom session where I walk you through 5 to 7 specific findings. Money back if I can’t find 3 improvements.
The full website sprint is $12.000–22.000 fixed price, depending on scope – catalog complexity, number of pages, multi-language requirements. No hourly billing, no scope creep; you know the total before we start, and it doesn’t change.
The ongoing optimization retainer is $1.800–3.500/month with a 12-month commitment – measurable improvements, month after month.
For context, a 10x10 IMTS booth starts at $8.000 before freight, setup, travel, and staffing. A sprint costs less than that and actually runs 24/7 for years.
Precision manufacturers primarily: CNC machining, injection molding, sheet metal fabrication, custom fabrication, precision casting, specialty composites, industrial automation components.
The common thread isn't the process – it's the buyer profile. Your customers are procurement managers, engineers, and operations directors who make 6–18 month research decisions and qualify vendors without ever speaking to a salesperson. That's the problem I solve, regardless of what your machines actually make.
The right buyers are already searching for what you make. Let’s make sure they find you.
Answer a few questions about your buyers, your positioning, and how your current website supports sales. I review personally and respond within 1–2 business days.
These aren’t hurdles – this is where the thinking actually begins. Most people tell me they learn something just from filling it out.
I’ll find at least 3 things you can improve yourself, or you pay nothing. Straightforward. In 38 sessions so far, nobody has asked for the refund.
- →You run a serious manufacturing business where your precision deserves more visibility than your website delivers.
- →You have an existing website that doesn’t reflect the actual quality of what you make.
- →You want qualified RFP requests and shorter sales cycles – not vanity metrics.
- →You’re willing to invest in fixing it properly – not patching it again.
Start your application
4–5 minutes · No obligation · Confidential
Not ready yet? Just send me your URL.
business@designernils.comI’ll reply with the 1 thing I’d fix first – free. Usually within 24 hours.